Don't leave storytelling to marketers! Use it as business tool.
Storytelling is abused by the wrong people: marketers! They use stories to manipulate consumers and suppliers, but storytelling is much more than that.
If we regain property on our stories, we'll let them become a beautiful business tool that can be used to promote innovation and new projects into organizations.
Furthermore they can be used even to prototype the business process reducing developing costs and building stronger relationships with clients.