Where innovation comes from

"We need something innovative, does anyone have any idea?""

As a manager, designer or developers, how many time did you hear something like this?

In this hands-on we will leverage the concept of a mental model to quickly ""see"" and generate solutions.

A mental model is an explanation of someone's thought process about how something works in the real world. It is a powerful portrayal of how people perceive, understand and relate to a product, a service or an ecosystem.

Starting with the beautiful representation of a mental model provided by Indi Young, I will show you how to create a structured process to create innovation and innovative solutions to elegantly enrich your service offering."







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